Core Faculty
About Core Faculty
Prof. Arpita Roy
Official e-mail ID arpita.roy@isbmk.edu.in
Professor
Subject - Economics
M.Phil. (Jadavpur University)
MSc. (Calcutta University)
Over 18 years of teaching experience in the area of Economics, Quantitative Techniques, Econometrics and Environmental Economics. Worked as Corporate Trainer for organizations like TIL, LIC. etc
TRAINING PROGRAMS / WORKSHOPS CONDUCTED
- Management Development Programme on "Core Marketing Skills" (participants from Levis Co., Godfrey Phillips, GSK etc.)
- One Year Certificate Programme in Sales & Marketing for Executives of AstraZeneca Pharmaceuticals (in Fundamentals of Marketing & Consumer Behaviour) Batch 2006 - 07, 2007 - 08, 2008 - 09, 2009 - 10, 2010 - 11.
- Training for a Stock Broking firm Latin Manharlal Stock broking Pvt. Ltd., Mumbai on Relationship Marketing for Sub Brokers.
- Training for Top performers (Business Development Officers) of LIC of India on 'Personal Branding', at LIC Training Centre, Gurgaon.
- Training for Field sales Personnel for Vantage (a financial Services firm), Pune on "Consumer Behaviour", Pune
- Training for Tata Motors on Fundamentals of Marketing for Cadre - Junior Management (Cross Functional group of Asst. Managers & Managers) for "H R Solutions", Pune
- Training for Messer Cutting Systems, Coimbatore on Fundamentals of Marketing
Post Graduate programme courses taught:
- Marketing Management
- Marketing Decision Making
- Product & Brand Management
- Services Marketing
- Consumer Behavior
- Rural Marketing
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